Concept and Art Director for Fall Editorial shoot for Le Tote. These images were leveraged for all editorial emails, promotional marketing and organic social on instagram and facebook.
Art Director: Erica Reyes
Photographer: Susie Bryson
Stylist: Laci Schlicker
Hair/Makeup: Inna Williams
Concepted and Art Directed for
Le Tote holiday campaign. In an effort to save money and to create something unique, I constructed the gold foil background. This was a 6’ x 10’ piece of canvas that I modge-podged with over 400 squares of 6” x 6” gold leaf. It can be seen in the last few photos.
Art Director: Erica Reyes
Photographer: Destiny Quijada
Stylist: Laci Schlicker
Hair/Makeup: Janet Mariscal and Sterling Andrews
Created concepts for lay down shoot to showcase our spring clothing assortment. Provided inspiration on propping and styling. These images were used across all marketing channels. They are also top performing ads, which consistently support over $500k of spend, drive 50M impressions and consistently lower CPAs by 30%.
The Spring editorial shoot was broken up into two parts, one featuring our latest dresses and casual clothing and the other was focused on workwear. We went on location deep in Mill Valley for the outdoor shoot, and used our office space to execute the workwear looks.
These in-studio photos were leveraged for editorial emails and used on social media. Although it’s limited, we used our studio space to come in under budget. To have a different effect than our regular catalogue shoots, we played with adding color seamless, stronger lighting and hanging a linen backdrop.
The street style look does works well for our customer. It’s approachable and the clothes are seen in every-day environments. These assets are used throughout our marketing eco-system; through social assets, editorial emails and on our website.
Art director for the clothing category at Walmart.com. Here are a few samples of some of our on figure shoots.
Art Director for clothing category at Walmart.com.
